To express thanks and gratitude to God for sustaining and thriving the organization for the last 100 years
Use the celebration as a veritable platform for evangelism, propagation of the gospel of Jesus Christ, the advancement of Kingdom business and to create social impact for the society.
Use the celebration to stimulate considerable public awareness of the C&S centenary celebrations via wall-to-wall reportage across print, online, broadcast and social media platforms.
Use the opportunity to sustain public awareness/interest via continuous post-press conference coverage (print and online news/feature stories, photo news, TV/Radio interviews.
Use the celebration to expand awareness of the heritage of the C&S church to drive positive sentiments towards it.
Use the opportunity to unify the C&S organization as one body and stimulate the ecumenical community.
Generate awareness for the anniversary celebration among C&S members worldwide, other Christian denominations and the general public through concentrated exposure of anniversary-centric content on multiple media platforms
